February 5th, 2009 by PGA Golf Art

Callaway Golf News Release

A Collection of Callaway Golf News Release

Callaway Golf Company Announces Increase in 2008 Earnings
Tuesday, January 27, 2009 4:21 PM
CARLSBAD, Calif.–(BUSINESS WIRE)–Jan. 27, 2009–Callaway Golf Company (NYSE:ELY) today announced its financial results
for full year 2008. Highlights for the year include:

Net sales of $1.117 billion, which was the second highest sales level in
the Company’s history and only slightly less than the record sales of
$1.125 billion in 2007.
Gross profit was $486.8 million for 2008 (or 44% of net sales) compared
to $493.2 million (or 44% of net sales) in 2007. Excluding the impact of
the gross margin improvement charges, pro forma gross profit percentages
for both 2008 and 2007 would have been 45%.
Operating expenses …
Callaway Golf Company To Broadcast Full Year 2008 Financial Results
Wednesday, January 21, 2009 11:50 AM
CARLSBAD, Calif.–(BUSINESS WIRE)–Jan. 21, 2009–Callaway Golf Company (NYSE:ELY) announced today that it will release
its 2008 financial results on Tuesday afternoon, January 27, 2009. The
Company will subsequently hold a conference call with financial analysts
and investors to review the results at 2:00 p.m. PST that same day. The
call will be broadcast live over the Internet and can be accessed at www.callawaygolf.com.
To listen to the call, go to the website at least 15 minutes before the
call to register and for instructions on how to access the broadcast.

A replay of the conference call will be available approximately three
…
Callaway Golf Company Releases Preliminary Full Year 2008 Results
Tuesday, January 20, 2009 5:43 PM
CARLSBAD, Calif.–(BUSINESS WIRE)–Jan. 20, 2009–Callaway Golf Company (NYSE:ELY) today announced that, based on current
information, the Company’s full year net sales for 2008 are estimated to
be $1.117 billion compared to $1.125 billion in 2007. Consistent with
the Company’s recent earnings guidance, pro forma diluted earnings per
share for 2008 are estimated to range from $0.93 to $0.95 (on 63.8
million shares outstanding), an increase of approximately 6% compared to
pro forma diluted earnings per share of $0.89 in 2007 (on 67.5 million
shares outstanding).

Pro forma earnings results for 2008 exclude a non-cash, non-oper…
Callaway Golf’s Product Line Tops Golf Digest’s 2009 “Hot List”
Wednesday, January 14, 2009 1:03 PM
Callaway Golf Wins Medal Count in Annual Equipment Review for Third Straight YearCARLSBAD, Calif., Jan 14, 2009 (BUSINESS WIRE) — Callaway Golf Company (NYSE:ELY) once again took top honors within Golf
Digest’s annual “Hot List” issue. The Hot List is a comprehensive
golf equipment evaluation conducted by Golf Digest Publications’ team of
equipment editors, a board of scientists, 20 player panelists and a
group of prominent retailers. Together they examined 471 separate
entries for the 2009 Hot List, and when the results were posted,
Callaway Golf earned more medals than any other golf equipment
manufacturer for the third straight year…
Callaway Golf Announces Acquisition of uPlay
Monday, January 05, 2009 6:53 PM
CARLSBAD, Calif., Jan 05, 2009 (BUSINESS WIRE) — Callaway Golf Company today announced it has acquired uPlay, a Carlsbad,
California-based developer and marketer of technically superior consumer
electronics devices. The transaction, which was completed on December
31, 2008, is not expected to have a material effect on Callaway Golf
Company’s 2009 results. Terms of the deal are not being disclosed.
In January 2008, uPlay launched the uPro(TM), a distance measuring device
that features state-of-the-art technology to make it the most innovative
and effective product of its kind. With features that are unparalleled
in the industry, the uP…
Callaway Golf Signs Stuart Appleby
Monday, January 05, 2009 4:24 PM
CARLSBAD, Calif., Jan 05, 2009 (BUSINESS WIRE) — Callaway Golf Company (NYSE:ELY) today announced the signing of PGA Tour
veteran Stuart Appleby to a multi-year contract. Appleby, winner of
eight PGA Tour events, will endorse all Callaway Golf equipment and golf
balls, carry a Callaway Golf branded bag and feature the Company’s logo
on his headwear.
“Stuart is a quality person who embodies everything Callaway Golf looks
for in a partner,” said Nick Raffaele, Vice President of Sports
Marketing, Callaway Golf. “He’s a proven winner and we’re excited to
have him on our staff as he pursues more success on the PGA Tour and
ultimate…
Injunction Against Infringing Pro V1 Golf Balls Stays in Effect
Tuesday, December 23, 2008 6:19 PM
Callaway Golf Prevails Against Acushnet in the Court of AppealsCARLSBAD, Calif., Dec 23, 2008 (BUSINESS WIRE) — Callaway Golf (NYSE: ELY) today announced that a three judge panel of
the United States Court of Appeals for the Federal Circuit has denied a
request by The Acushnet Company, the golf business of Fortune Brands,
Inc., to stay a previously-granted permanent injunction to stop sales of
infringing Titleist Pro V1 golf balls. The injunction is effective
January 1, 2009, and reaches Acushnet and those acting together with
Acushnet.
Two courts have now validated the injunction against infringing Pro V1
golf balls, effective Januar…
Pro Golfers and Celebrities Pair Up in Charity Golf Tournament
Monday, December 15, 2008 8:05 AM
Callaway Golf Foundation’s Pro-Celebrity Tournament to Benefit the
Entertainment Industry Foundation’s Cancer Research Initiatives
CARLSBAD, Calif., Dec. 15 /PRNewswire-FirstCall/ — The Callaway Golf
Foundation will host the second professional/celebrity golf tournament, the
Callaway Golf Foundation Challenge, at the historic Riviera Country Club in
Los Angeles on December 15.  The tournament will benefit groundbreaking cancer
research projects supported by the Entertainment Industry Foundation (EIF).
The significant fundraising event pairs leading professional golfers with
celebrated actors, chief business leaders and entertainment industry
executives for a round of go…
Trade in Old Golf Clubs for New Callaway Clubs
Monday, December 01, 2008 4:21 PM
A Great Holiday Gift May be as Close as Your Garage
CARLSBAD, Calif.–(BUSINESS WIRE)–Dec. 1, 2008–As the holiday shopping season gets underway, Callaway Golf (NYSE:ELY)
today reintroduced its Trade In! Trade Up! program. The
program allows consumers to exchange their old, used Callaway Golf or
other major brand clubs for a credit toward the purchase of the latest
Callaway Golf equipment, including the new FT-iQ(TM) driver.

“Considering the current economic climate, this is a perfect time to
take advantage of this money-saving program,” said Ira Williams, Vice
President and General Manager, Callaway Golf Interactive. “Our Trade
…
Callaway Golf Company Declares Dividend
Tuesday, November 18, 2008 4:34 PM
CARLSBAD, Calif., Nov 18, 2008 (BUSINESS WIRE) — Callaway Golf Company (NYSE:ELY) announced today that the Board of
Directors has declared a dividend of $.07 per share, payable December
17, 2008, to shareholders of record as of December 3, 2008.
About Callaway Golf

Through an unwavering commitment to innovation, Callaway Golf Company
(NYSE:ELY) creates products and services designed to make every golfer a
better golfer. Callaway Golf Company manufactures and sells golf clubs
and golf balls, and sells golf accessories, under the Callaway Golf(R),
Odyssey(R), Top-Flite(R), and Ben Hogan(R) brands in more than 110 countries
worldwide….

October 1st, 2008 by PGA Golf Art

Available at select Callaway Golf Retailers and Golf Pro Shops
Our OptiFit Fitting System gives your fitting professional an unparalleled array of fitting clubs and virtually eliminates the guesswork out of being fit for your new Callaway Golf clubs.

OptiFit Clubs Replicate The Look, Feel and Performance of Production Clubs
Callaway Golf engineers have designed OptiFit Fitting System clubs to make them indistinguishable from the actual driver or iron a consumer will put in play. The swing weight and center of gravity location are basically identical to the finished production club with no discernible difference in terms of playability, feel and performance.
Choosing Your Ideal Clubhead and Shaft Combination has Never Been Easier
There are now 15 FT-5 Driver clubheads and nine Hyper X Driver clubheads to go along with 29 shaft options from the most-respected and most sought-after shaft manufacturers in the marketplace, including Aldila, Fujikura, Grafalloy, UST and Mitsubishi Rayon. That means you have 696 total driver configurations to choose from in drivers. Each shaft may be interchanged with any club head so you will have no doubt as to how a particular shaft and head will perform for your unique swing.

In addition, there are 23 irons heads and 27 shafts for a total of 621 iron configurations. Choose from stock and custom shafts available in varying lengths and flexes, as well as iron heads in a variety of lie angles.

Players of All Abilities Will Benefit
The novice golfer will discover, before purchasing his/her clubs, which loft and flex combination work best for them. The advanced golfer will be able to fine-tune their desired feel and ball flight with precision.

At Callaway Golf we are obsessive about creating technology that can help every golfer become a better golfer. The OptiFit Fitting System is an innovative way to find your ideal Callaway Golf clubs and hit longer and straighter shots.

October 1st, 2008 by PGA Golf Art

TRY THE LATEST EQUIPMENT FROM CALLAWAY GOLF

Callaway Golf offers thousands of demo days each year at retailers across the country—that includes golf shops, golf courses and practice facilities. Take advantage of these opportunities to try the latest equipment from Callaway Golf and learn more about the products by speaking with Callaway Golf representatives on site.

October 1st, 2008 by PGA Golf Art

Callaway Golf currently has three Tour Fit Vans traveling across the country. Each Tour Fit Van offers you the chance to have your clubs built by our fitting experts, just like a Tour Pro does. Our experts will analyze your swing with state-of-the-art fitting tools to find your ideal specifications in woods and irons.

After your session, your new clubs will be built on-site just like a Tour Pro. Review the list below and make an appointment soon.

October 1st, 2008 by PGA Golf Art

At the Callaway Performance Centers (CPC), you’ll have your swing evaluated with the exact same cutting edge fitting technology we use on Phil Mickelson, Ernie Els and Annika Sorenstam. You’ll swing the latest clubs from golf’s leading innovator and get fit into the ideal equipment for your game. There’s no easier way to maximize your potential.

Our trained experts create a comfortable environment so you can discover how our equipment can improve your performance. This isn’t just a custom fitting, it’s a precision fitting. All you have to do is bring your swing.

All of our U.S. and international CPC locations are staffed by certified club specialists who have been trained to find the right clubs for every level of golfer — from the professional to the beginner. Your fitting will occur indoors in a state-of-the-art fit bay that utilizes the CPAS—the Callaway Performance Analysis System.

High speed cameras and precision software developed by our own R&D department capture all your relevant swing data, including swing speed, ball speed, launch angle, spin rates, attack and path angles. A ball flight simulator then displays your results on a big screen monitor. The CPAS system utilizes 3D imagery and helps your fitter accurately explain how your swing is working and which Callaway clubs would most benefit your game. You can be custom fit for woods, irons and golf balls.

All of the CPC’s feature our proprietary OptiFit Fitting System, allowing you to test numerous drivers and irons with a variety of shaft and clubhead combinations in a matter of minutes. At the conclusion of your fitting, you’ll leave with all your custom specifications and you’ll be one step closer to shooting the lowest round of your life.

October 1st, 2008 by PGA Golf Art

XTT Stand Activation System Callaway Golf’s XTRA Traction Technology (XTT) in stand bags is a proprietary stand bag base activation system that delivers superior stability in any playing conditions. Learn more >

Optimized Lens Design Neox lenses offer the sharpest and most accurate vision you can get for your game, enabling you to see angles and lines with greater sharpness. Learn more >

Integrated Fit Technology Learn how the various pieces of Callaway Golf eyewear’s Integrated Fit System maximize performance and comfort. Learn more >

October 1st, 2008 by PGA Golf Art

Xtra Width Technology (XWT) The XWT system allows each golfer to adjust his or her individual fit from medium to wide and vice versa. It also allows for adjusting the fit between the left and right shoe. Learn more >

Rainsport/Drysport DrySport moisture management and RainSport waterproof technologies provide golfers the ultimate in comfort and dryness. Learn more >

Chevron Comfort Spike The new Chevron Comfort Spike’s new Leg design provides superior traction and support during all playing conditions.  The shrouded dynamic legs provide increased strength, durability and prevents clogging.  Learn more >

Xtra Traction Technology Xtra Traction Technology offers excellent traction and performance throughout the round, whether you’re standing on grass, dirt or sand. Learn more >

The new Lateral Stability XTT system is designed to provide the ultimate stability during the swing.

October 1st, 2008 by PGA Golf Art

HEX Aerodynamics Callaway Golf engineers replaced traditional dimples with the HEX cover geometry, which reduces drag for longer, more efficient ball flight. Learn more >

RIM Technology Reaction Injection Molding (RIM) is used to precisely center the mantle layer-covered core of the Tour i and Tour ix golf balls. This more consistent cover thickness delivers a better-flying ball. Learn more >

Dual Core Technology The new Tour i and Tour ix Golf Balls feature two cores working together to deliver tee-to-green performance. The result is increased distances and reduced dispersion. Learn more >

Inertia Technology A Tungsten-infused outer core in the Tour i and Tour ix Golf Balls results in reduced spin off the driver and amazing distance down the fairway with better feel. Learn more >

Golf Ball Construction Two-, three- and now four-piece golf balls each offer various performance attributes. Callaway Golf engineers use multi-material construction to customize the performance of each golf ball. Learn more >

October 1st, 2008 by PGA Golf Art

Hyperbolic Face Technology Hyperbolic Face Technology redefines the look, feel and speed at which golf balls leave the clubface. Years in the making, it offers higher ball speeds across the entire clubface. Learn more >

VFT Technology Variable Face Thickness Technology allows designers to adjust the thickness of the materials in Callaway Golf woods and irons for improved performance. In woods, this means more distance and forgiveness. In irons, VFT offers better trajectory heights. Learn more >

S2H2 and Modified Tru-Bore Technology The Short, Straight, Hollow, Hosel (S2H2) design allows weight to be moved lower and to the more useful perimeter area of the clubhead. Modified Tru-Bore Technology improves feel and control by moving the tip of the shaft closer to the center of the clubface. Learn more >

Extreme Notch Weighting Redistributes weight to the perimeter of the clubhead (primarily the toe and heel) to create a high Moment of Inertia (MOI) for greater forgiveness and stability. Learn more >

360-Degree Undercut Channel The 360-Degree Undercut Channel maximizes perimeter weighting by moving the center of gravity (CG) lower and farther back in the clubhead, enlarging the hitting area and stabilizing the clubhead. Learn more >

October 1st, 2008 by PGA Golf Art

Complete Inertial Design Callaway Golf designers consider all of a club’s characteristics and create a design that balances those characteristics and optimizes performance. The key is to avoid focusing on one characteristic at the expense of the overall performance of the club. Learn more >

Carbon Composite Body The goal behind the use of Carbon Composite in drivers is to move weight to areas of the clubhead where it is needed most. The use of Carbon Composite is a process that is unique to Callaway Golf. Learn More >

Tunite Alloy Tunite Alloy is a new metal created by Callaway Golf metallurgists. It is a base of tungsten and nickel, and weighs approximately 20 percent more than titanium and forms the cradle of the club on our fusion irons. Learn more >

TPU Sensert The TPU Sensert is a thermoplastic urethane layer that sits snugly behind the clubface in our Fusion irons and is tuned to the clubface to reduce vibration at impact. The result is improved feel and crisp, responsive acoustics. Learn more >

OptiFit Weighting System Fusion Technology and the OptiFit Weighting System enable golfers to customize a club to suit their specific swing by offering three center of gravity (CG) locations to choose from in most lofts: Draw, Neutral or Fade. Learn more >